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Built Brick By Brick
Some careers unfold in a straight line. Michael Goeckner’s was built from the ground up—one foundation, one home, one project at a time. Long before he launched Host Realty, before he was shaping the real estate market in Portland and beyond, Michael was learning the ropes at Stan Wiley Realtors in 1995. Back then, the industry was all about relationships, gut instincts, and a deep understanding of the people behind every transaction. He was hooked. But selling homes wasn’t enough. Michael wanted to create them.
Leaving traditional brokerage behind, Michael stepped into the world of construction and development, where he spent years turning raw land into homes and communities. He started with residential spec projects and custom home builds, shaping neighborhoods with an eye for craftsmanship and long-term value. Each home wasn’t just a property—it was a story waiting to be written. But the bigger picture was calling. As his expertise grew, so did his projects. Michael transitioned into commercial development, constructing apartments, office buildings, and mixed-use properties. He wasn’t just helping people find places to live—he was shaping the very framework of cities. For years, he stayed on the development side, watching the market shift, watching trends come and go. Then, in 2020, the world changed.
The Birth Of Host
When the pandemic hit, real estate as we knew it was turned upside down. Supply chains tightened, market conditions fluctuated wildly, and uncertainty became the only constant. Michael watched as buyers and sellers navigated the most volatile real estate landscape in modern history, often with little guidance and even less strategy. Deals were rushed, decisions were made out of fear, and too many people were stepping into major financial transactions without the right representation.
It was a wake-up call. People didn’t just need brokers—they needed advisors. They needed someone who understood the market not just from a sales perspective, but from the perspective of someone who had built it, developed it, and invested in it. Michael realized it was time to step back into residential brokerage—but this time, on his own terms.
Everything Under One Roof
With decades of experience spanning brokerage, construction, and large-scale development, Michael saw an opportunity to create a firm that wasn’t just about transactions, but about true real estate strategy. He envisioned Host Realty as a boutique firm where clients wouldn’t just get an agent—they’d get an expert, an advocate, and a partner.
“At this point in my career, I didn’t just want to sell homes—I wanted to help people make smarter, more strategic moves. I wanted to bring all the knowledge I’d gained from building and development into brokerage and give my clients an edge.”
Alongside his wife, Alyssa Goeckner, a licensed broker and Creative Director at Host Realty, Michael built a firm that feels different from the rest—rooted in hospitality, transparency, and an unwavering commitment to putting clients first. And that’s where the name came from. “The name ‘Host’ is intentional,” Michael explains. “Buying or selling a home is a huge transition, and we see ourselves as more than brokers—we’re here to guide people through it, to make them feel welcomed, informed, and confident in their decisions.”
