Owner | Principal Broker License ID: OR 200201593 & WA 121839

Michael Goeckner

Maybe, and it’s a big maybe, there are real estate professionals who know the Pacific Northwest as well as Michael, but nobody knows it better. How could they? Michael has literally helped build Portland over the past 27 years, giving him a unique perspective, an appreciation of this region, and why you should call it home.

There’s no denying that Portland has changed over the almost three decades Michael has dedicated his life to real estate. After all, when he got his start, the Pearl District didn’t even exist. Over the years, he’s been able to watch the Portland Metro Area emerge as an incredibly special place with world class restaurants, industry leading clean tech, and the largest concentration of apparel & outdoor companies in the United States. Michael understands exactly why Time Magazine put Portland on its list of “World’s Greatest Places 2022.”

Michael Goeckner's Story

Building communities

It was 1995 as a broker at Stan Wiley Realtors when Michael first got hooked on finding that perfect home for his clients. Then, a mere three years later, Stan Wiley was gobbled up in the unprecedented acquisition spree of independent real estate firms of 1998. It quickly became clear to Michael that big real estate holding companies care about one thing... profit...and he knew he was never going to be cut out for that world.

This time, he looked for ways to have an even bigger impact on the lives of the people trusting him with their business. Trusting him with the biggest investment many of them will ever make. So, while many relators will brag about “knowing a community”, Michael actually built them.


Helping clients find home

Michael’s development career started off building custom homes throughout the Portland Metro Area from Wilsonville to Oregon City. This foundational gave him the opportunity to work with some of the leading development groups in the area to build apartment complexes, townhomes, office buildings and even breweries. He has worked with mayors’ offices, city commissioners, neighborhood associations, planning committees, lenders, developers, general contractors and builders. This extensive knowledge of the Portland real estate market is just one of the many reasons Michael is not the average broker.

While Michael will continue with development projects that align with his values and continue his work with a city that’s in desperate need of creative housing solutions, Michael is returning to his roots in real estate. Coming off some of the most challenging times for the region, Michael identified something lacking in Portland’s Real Estate Market. With so many advancements in technology for everything from listing a house to determining the best school district for your child, Michael knew there was a better way...or at least a better way for those clients worn out by the real estate broker status quo. And Host Reality was born.

As a father of three school-aged boys, Michael and his wife Alyssa know firsthand the myriad of factors that go into picking a home...a neighborhood...a community. As no two family’s circumstances are identical, Michael harnesses all his experience to ensure his clients are only seeing houses that fit the criteria of what they need in a home.

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